Start of report! first 3pages...to be continued.
Published Monday, May 21, 2007 by xX Linda Xx | E-mail this post
"The environmental limits to human growth were first discussed (in Western discourse) by Thomas Malthus (1798). Western scientists have been investigating the evidence for the dangers posed to humanity’s survival by our environmental impact since the 1950's. global warming itself, as a human driven process, has been discussed in scientific circles since the 1960's. it has taken until now (2006-2007) for this issue to become one of absolute public currency." As stated in our brief as background.
The question then posed by this brief was enquiring as to why it has taken so long, approximately 210 years, for global warming to become common knowledge. Also adding to the question, what is media’s part in this newfound awareness?
To begin, we first had to research our topic in general, global warming, in order to fully understand its effects and why exactly it has come about. Through reading newspaper articles and many websites this is what we came up with in relation to global warming and then redefined it in our own terms, the way in which we (and quite possibly the majority of the general public) perceive the topic and take it as fact.
By definition global warming is the steady increase in the average temperature of the Earth's atmosphere. This, along time, will cause dramatic climatic change! Though most people just know it as the change of the atmosphere and climate (mainly temperature), brought about by artificial means, i.e.; by man, primarily as a result of pollution. Nowadays it seems as though anything we do 'hurts' the environment (and in turn damaging our own chances of life in the future). Consumer or supplier, be it by driving to work, industry production (to allow modern human way of life) or even just by having a shower that is longer than 3 minutes, we are doing irreversible damage.All our pollution has damaged the ozone layer, therefore allowing more harmful UV rays to enter our atmosphere which corrupts our climate, drastically changing the weather patterns. This is the main reason why we are so short on water, climate change, not enough rainfall and why? Global warming. Not only the climate change but our wastage of natural resources has really had an adverse effect on our and the world's environment as a whole. Wastage of water, wastage of product and overuse of fossil fuels (which themselves lead to global warming) have lowered humanity's chances of a comfortable life in future generations.So, just recently, upon this realization, we are being urged to conserve, reuse, and recycle. Upon finally accepting global warming as fact, the government and authority bodies are making the public more aware of global warming and its influence on our futures. Those who realise just what global warming can do are in a panic. Now the attempt to turn around, or even erase the damage, is on. Companies are being urged to reduce their wastage, use of resources and to recycle as much as possible. Families are being forced to conserve in everyday life, and even so, the environment is still on the decline.
This the view that the general public will get on global warming, even after extensive research. The basic facts and general ideas behind global warming. They will see what the authority bodies want to show the world. Yet you will not get information about what has been done prior to the past 5years or so in relation to this issue that apparently is of epidemic proportions. You will get current policies, current theories, current actions to try and save our world, but there is a good 200 years of missing information, missing research and missing theories. Nowadays there are advertisements and television commercials on global warming, many different avenues have been traveled down in order to increase public awareness now, but what about many years ago? Why not then? From the first revelation of global warming some 209 years ago to now there has been hardly any substantial speak of the issue, again we ask why?
We now know what global warming is, what it is doing to our planet and what the government and other bodies are attempting to do to halt or even try to reverse some of the damage. However we don’t know why everyone knows about it now and not many years ago. So why has it taken so long for the world to realise, to know and to accept that the very existence of life is at risk?
We had to ponder as to why so recently and so suddenly the world has been overcome with knowledge about global warming. With the media being largely in our thoughts we brainstormed how exactly the media itself would have an effect on public knowledge and acceptance of global warming.
Through brainstorming we assessed media 200 years ago. We assessed monetary factors, publicity factors, industry availability and even existence? We then assessed media today, monetary factors, publicity factors and the thriving industry. Both of which we which we endeavored to make a correlation with knowledge of global warming.
So this is what we came up with on media 200 years ago; media prior to the 20th and 21st century, well, honestly, what media? A newspaper and possibly a man walking down the streets ringing a bell and yelling out what happened the day prior? This was the so called 'media' back in those days. There were no posters, no televisions to place commercials and documentaries on, no billboards or magazines, so I'm guessing that the media didn't really have that much influence over peoples thoughts. If or at the time of anyone in the world discovering global warming, unless in close proximity, no one else would even hear about it for decades! That's if anyone even believed the person. And we wonder why it's taken so long for word to get out about global warming!
We then came up with a summary of media today. Media in current society is much more diverse and readily available for viewing, listening and reading. There are many different avenues of media. We now have televison, radio, billboards, newspapers, magazines and the internet, all of which are awash with various information, numerous advertisements and much proof to substantiate any scientific claim made. We now know more, seek more and want to be informed of more than we ever have before, and why, because it is readily available to us. As a result, we have a heightened awareness of events around us due to the overwhelming power of current media.
Just with our definitions and summaries of media 200 years ago and media today it would appear that media and media coverage is the main, if not the sole, contributor as to why the public is now aware and informed about global warming. However, we beg to differ with this assumption. How can one element be solely responsible for such an epic occurrence?
Media coverage is only one part, the part to notify the individual, the world, yet it’s not the only factor. You may ask what other factors could there be? You could state why would we be looking any further than the media when there is so much evidence to show that media is the reason why people now know about global warming?
After much deliberation and debate we discovered the answer we had been looking for. As we discussed, then answer was plain and simple; choice. Everything in everyone's lives relies on the choices that are made. In the past it has just been chosen to deny the fact of global warming, just choosing not to believe it, until now. Now when the evidence that global warming is true and is currently occurring, is too great to deny any further.But why deny it to begin with? The answer is choice, it was chosen to be ignored, denied and swept under the carpet. By who, you may ask? Who makes these choices? Our response is, everyone.
The question then posed by this brief was enquiring as to why it has taken so long, approximately 210 years, for global warming to become common knowledge. Also adding to the question, what is media’s part in this newfound awareness?
To begin, we first had to research our topic in general, global warming, in order to fully understand its effects and why exactly it has come about. Through reading newspaper articles and many websites this is what we came up with in relation to global warming and then redefined it in our own terms, the way in which we (and quite possibly the majority of the general public) perceive the topic and take it as fact.
By definition global warming is the steady increase in the average temperature of the Earth's atmosphere. This, along time, will cause dramatic climatic change! Though most people just know it as the change of the atmosphere and climate (mainly temperature), brought about by artificial means, i.e.; by man, primarily as a result of pollution. Nowadays it seems as though anything we do 'hurts' the environment (and in turn damaging our own chances of life in the future). Consumer or supplier, be it by driving to work, industry production (to allow modern human way of life) or even just by having a shower that is longer than 3 minutes, we are doing irreversible damage.All our pollution has damaged the ozone layer, therefore allowing more harmful UV rays to enter our atmosphere which corrupts our climate, drastically changing the weather patterns. This is the main reason why we are so short on water, climate change, not enough rainfall and why? Global warming. Not only the climate change but our wastage of natural resources has really had an adverse effect on our and the world's environment as a whole. Wastage of water, wastage of product and overuse of fossil fuels (which themselves lead to global warming) have lowered humanity's chances of a comfortable life in future generations.So, just recently, upon this realization, we are being urged to conserve, reuse, and recycle. Upon finally accepting global warming as fact, the government and authority bodies are making the public more aware of global warming and its influence on our futures. Those who realise just what global warming can do are in a panic. Now the attempt to turn around, or even erase the damage, is on. Companies are being urged to reduce their wastage, use of resources and to recycle as much as possible. Families are being forced to conserve in everyday life, and even so, the environment is still on the decline.
This the view that the general public will get on global warming, even after extensive research. The basic facts and general ideas behind global warming. They will see what the authority bodies want to show the world. Yet you will not get information about what has been done prior to the past 5years or so in relation to this issue that apparently is of epidemic proportions. You will get current policies, current theories, current actions to try and save our world, but there is a good 200 years of missing information, missing research and missing theories. Nowadays there are advertisements and television commercials on global warming, many different avenues have been traveled down in order to increase public awareness now, but what about many years ago? Why not then? From the first revelation of global warming some 209 years ago to now there has been hardly any substantial speak of the issue, again we ask why?
We now know what global warming is, what it is doing to our planet and what the government and other bodies are attempting to do to halt or even try to reverse some of the damage. However we don’t know why everyone knows about it now and not many years ago. So why has it taken so long for the world to realise, to know and to accept that the very existence of life is at risk?
We had to ponder as to why so recently and so suddenly the world has been overcome with knowledge about global warming. With the media being largely in our thoughts we brainstormed how exactly the media itself would have an effect on public knowledge and acceptance of global warming.
Through brainstorming we assessed media 200 years ago. We assessed monetary factors, publicity factors, industry availability and even existence? We then assessed media today, monetary factors, publicity factors and the thriving industry. Both of which we which we endeavored to make a correlation with knowledge of global warming.
So this is what we came up with on media 200 years ago; media prior to the 20th and 21st century, well, honestly, what media? A newspaper and possibly a man walking down the streets ringing a bell and yelling out what happened the day prior? This was the so called 'media' back in those days. There were no posters, no televisions to place commercials and documentaries on, no billboards or magazines, so I'm guessing that the media didn't really have that much influence over peoples thoughts. If or at the time of anyone in the world discovering global warming, unless in close proximity, no one else would even hear about it for decades! That's if anyone even believed the person. And we wonder why it's taken so long for word to get out about global warming!
We then came up with a summary of media today. Media in current society is much more diverse and readily available for viewing, listening and reading. There are many different avenues of media. We now have televison, radio, billboards, newspapers, magazines and the internet, all of which are awash with various information, numerous advertisements and much proof to substantiate any scientific claim made. We now know more, seek more and want to be informed of more than we ever have before, and why, because it is readily available to us. As a result, we have a heightened awareness of events around us due to the overwhelming power of current media.
Just with our definitions and summaries of media 200 years ago and media today it would appear that media and media coverage is the main, if not the sole, contributor as to why the public is now aware and informed about global warming. However, we beg to differ with this assumption. How can one element be solely responsible for such an epic occurrence?
Media coverage is only one part, the part to notify the individual, the world, yet it’s not the only factor. You may ask what other factors could there be? You could state why would we be looking any further than the media when there is so much evidence to show that media is the reason why people now know about global warming?
After much deliberation and debate we discovered the answer we had been looking for. As we discussed, then answer was plain and simple; choice. Everything in everyone's lives relies on the choices that are made. In the past it has just been chosen to deny the fact of global warming, just choosing not to believe it, until now. Now when the evidence that global warming is true and is currently occurring, is too great to deny any further.But why deny it to begin with? The answer is choice, it was chosen to be ignored, denied and swept under the carpet. By who, you may ask? Who makes these choices? Our response is, everyone.
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