after a very quick discussion with adam about one of the ren and stimpy's episode, we finally figured out what our problem was and thus be able to solve our problem.

we've been struggling with our original idea for quite a while - thinking about how we make our chosen product would and could work (we chose a lunch box that can heat the food). then adam came up to us and turn the table over. so basically we've reached our second breakthrough (hopefully will be the last!).

(at this stage) we decided to think of any product that are environmentally unsound / useless. and then we will try to sell it to the public through different medias and see how people in general would buy our 'brilliant' product (useless product) that simply rely on what type of media we use and how we can persuade the consumer to buy the product by our design. infact, with a crappy catalogue design, the seller could still successfully sell the product. then i assume from that point on, we could write our conclusion back to our original concept which was about the media's role and how people made their choices in life.