Report continued...still to be continued...
Published Monday, May 21, 2007 by xX Linda Xx | E-mail this post
Choices are made by everyone. The government, the scientific bodies, industries, the media and the general public. You may wonder what choices have to do with the media and with global warming, or even just what they have to do with science in general. What you don’t know is that they play a pivotal role in every step of any discovery, what is publicized or reported and in life itself. In relation to the topic at hand however, choice is a factor in many stages of the quest for world realization of the scientific evidence relating to and backing up global warming.
First of all there was the choice of the scientists way back 200 years ago to even study the Earth and the possible reality of global warming. This choice was made and the research done. The research showed global warming as fact the choice now was to discuss it. This was, as previously stated, discussed in 1798. The choice at that time was to take no further action. Whether this was a talked through choice of majority or a choice because not enough people took Thomas Malthus seriously we do not know but at that stage the choice stood. In the 1950's, some 150 years later, the choice was made to reinvestigate the environment. Then in the 1960's again it was chosen to discuss global warming as an issue of importance. Just recently the choice has been made to publicize global warming. To further study global warming, to validate it as fact and to develop further theories relating to global warming. The government has made the choice to enforce policies, to assist in reductions of pollution and to encourage environmentally friendly products and ways of life. The choice has been made to print articles in the newspaper, to put documentaries on television and commercials on the radio. The choice has been made to allow the media to cover this issue and to give so much publicity to this issue and articles surrounding it.
This topic now is widely covered and as such appears more believable and evidence seems to prove it more so than ever before. So was it the choice to publicize the topic, the choice of the media to present it in a more public way, to almost force it on society and to make people accept it through extensive presentation of evidence, information and ongoing publications? No, this is not the choice we are explaining.
There is really only one choice that defines whether or not the media has any influence at all over peoples thoughts and reactions to global warming. What one choice is it that we are implicating? The choice we are referring to is simply the choice to accept what has been placed in front of you, to accept what is told or shown to you. Put quite simply, it is the choice to believe.
Our task now was to prove this. In order to prove this however, we first had to discover why people have chosen to believe only recently.
Upon examination of current media and media strategies we concluded that people are more inclined to believe such ideas as global warming now, or just recently, as it is at this time that many of the claims can seem to be proven facts. They can be shown to be more believable and publicized much more nowadays in comparison to any time before hand. In effect the knowledge of such an issue is much more common than ever before therefore as more people seem to know about it, discuss it and research it, it has become much more accepted and believed as a truthful fact.
Now to evidence this ourselves. We decided that a sufficient way to show our view and evidence our theory was to create a new product and attempt to sell the idea of it. Not literally sell the product, just advertise and see if the public would accept it as a new product on the market. We were to make this product reasonably controversial, something that is not going to be easily accepted, and play with its advertisement and image enough to make it seem a reality.
First of all there was the choice of the scientists way back 200 years ago to even study the Earth and the possible reality of global warming. This choice was made and the research done. The research showed global warming as fact the choice now was to discuss it. This was, as previously stated, discussed in 1798. The choice at that time was to take no further action. Whether this was a talked through choice of majority or a choice because not enough people took Thomas Malthus seriously we do not know but at that stage the choice stood. In the 1950's, some 150 years later, the choice was made to reinvestigate the environment. Then in the 1960's again it was chosen to discuss global warming as an issue of importance. Just recently the choice has been made to publicize global warming. To further study global warming, to validate it as fact and to develop further theories relating to global warming. The government has made the choice to enforce policies, to assist in reductions of pollution and to encourage environmentally friendly products and ways of life. The choice has been made to print articles in the newspaper, to put documentaries on television and commercials on the radio. The choice has been made to allow the media to cover this issue and to give so much publicity to this issue and articles surrounding it.
This topic now is widely covered and as such appears more believable and evidence seems to prove it more so than ever before. So was it the choice to publicize the topic, the choice of the media to present it in a more public way, to almost force it on society and to make people accept it through extensive presentation of evidence, information and ongoing publications? No, this is not the choice we are explaining.
There is really only one choice that defines whether or not the media has any influence at all over peoples thoughts and reactions to global warming. What one choice is it that we are implicating? The choice we are referring to is simply the choice to accept what has been placed in front of you, to accept what is told or shown to you. Put quite simply, it is the choice to believe.
Our task now was to prove this. In order to prove this however, we first had to discover why people have chosen to believe only recently.
Upon examination of current media and media strategies we concluded that people are more inclined to believe such ideas as global warming now, or just recently, as it is at this time that many of the claims can seem to be proven facts. They can be shown to be more believable and publicized much more nowadays in comparison to any time before hand. In effect the knowledge of such an issue is much more common than ever before therefore as more people seem to know about it, discuss it and research it, it has become much more accepted and believed as a truthful fact.
Now to evidence this ourselves. We decided that a sufficient way to show our view and evidence our theory was to create a new product and attempt to sell the idea of it. Not literally sell the product, just advertise and see if the public would accept it as a new product on the market. We were to make this product reasonably controversial, something that is not going to be easily accepted, and play with its advertisement and image enough to make it seem a reality.
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